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عمومی::
انتشار سفارشی
The marketing strategy goes by many names: custom publishing, cus- tom media, customer media, customer publishing, member media, pri- vate media, content strategy, branded content, corporate media, brand journalism, native advertising, inbound marketing, contract publishing, branded storytelling, corporate publishing, corporate journalism, and branded media.
The dominant industry term used to be "custom publishing."
"Custom publishing."
Figure 12.2 Which stock would you like to own: content marketing or custom publishing?
• "'Content Marketing' [versus] 'Custom Publishing,'" Google Trends, accessed April 6, 2013, http://www.google.com/trends
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